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Academic Handbook BSc (Hons) Applied Digital and Technology Solutions (online)

NCHNAL593 Visual Communication of Information Course Descriptor

Course Title Visual Communication of Information Faculty EDGE Innovation Unit London
Course code NCHNAL593 Teaching Period This course will typically be delivered over a 6-week period
Credit points 15 Date approved March 2021
FHEQ level 5
Pre-requisites None
Co-requisites None

Course Summary

This course covers the history of multimedia technology, focusing on the uses of multimedia in website development. Examines the technical and design aspects of basic components of multimedia: text, audio, graphics, video, sound, animation, and virtual reality. Emphasises the use of multimedia in user interfaces. This is a ‘hands-on’ course in which students practice techniques throughout the course.

Course Aims

  • Train students in the use of multimedia technology.
  • Introduce students to website development.
  • Train students in the technical and design aspects of multimedia.
  • Expose students to responsive design techniques.

Learning Outcomes

On successful completion of the course, students will be able to:

Knowledge and Understanding

K1b Have critical knowledge of a range of multimedia techniques and how to use them effectively in website development.
K2b Have knowledge and a critical understanding of different business environments where digital media is used.
K3b Understand how digital media has evolved over time and have an awareness of state-of-the-art media technologies.

Subject Specific Skills

S1b Effectively use a range of techniques for multimedia design.
S2b Conceptualise and produce effective digital media for website development.

Transferable and Professional Skills

T1bi Develop conceptual thinking, reasoning and reflection.
T1bii Demonstrate a sound technical proficiency in written English and skill in selecting vocabulary so as to communicate effectively to specialist and non-specialist audiences.
T2b Critically evaluate different technical and conceptual approaches to problem solving within this field of study.
T3b Effectively communicate arguments, analyses and conclusions.

Teaching and Learning

This is an e-learning course, taught throughout the year.

This course can be offered as a standalone short course.

Teaching and learning strategies for this course will include: 

  • Online learning
  • Online discussion groups
  • Online assessment

Course information and supplementary materials will be available on the University’s Virtual Learning Environment (VLE).

Students are required to attend and participate in all the formal and timetabled sessions for this course. Students are also expected to manage their self-directed learning and independent study in support of the course.

The course learning and teaching hours will be structured as follows:

  • Learning and teaching (6 days x 8 hours) = 48 hours 
  • Independent study = 102 hours 

Indicative total learning hours for this course: 150 hours 

Assignments (see below) will be completed as part of private study.



Students will be formatively assessed during the course by means of set assignments. These will not count towards the final degree but will provide students with developmental feedback. 


AE   Assessment Type Weighting Online submission Duration Length
1 Practical skills  70% Yes Requiring on average 25-35 hours to complete
2 Written assignment 30% Yes 1,500 words +/- 10%,  excluding data tables

All summative assessments will be assessed in accordance with the assessment aims set out in the Programme Specification.


Students will receive formal feedback in a variety of ways: written (via email or VLE correspondence) and indirectly through online discussion groups. Students will also attend a formal meeting with their Mentor. These reviews will monitor and evaluate the student’s progress.

Indicative Reading

Note: Comprehensive and current reading lists for courses are produced annually in the Course Syllabus or other documentation provided to students; the indicative reading list provided below is used as part of the approval/modification process only.


Flusser, V., (2011), Introduction to the Universe of Technical Images, Minneapolis, MN: University of Minnesota Press

Reas, C. and Fry, B., (2016), Processing: a programming handbook for visual designers and artists. Cambridge, Mass.; London: MIT Press

Nixon R., (2009), Learning PHP, MySQL, and JavaScript: A Step-by-Step Guide to Creating Dynamic Websites, O’Reilly


Students are encouraged to consult relevant journals on visual communication of information. 

Electronic Resources

Students are encouraged to consult relevant electronic resources on visual communication of information. 

Indicative Topics

  • How to incorporate multimedia into website design and development
  • How to effectively use multimedia for communication to a specialist and non-specialist audience
  • What can we learn from the history of multimedia?
Title: NCHNAL593 Visual Communication of Information 

Approved by: Academic Board

Location: Academic Handbook/Programme specifications and Handbooks/ Undergraduate Online Programmes/Applied BSc (Hons) Digital & Technology Solutions/Course Descriptors

Version number Date approved Date published  Owner Proposed next review date Modification (As per AQF4) & category number
3.0 December 2022 December 2022 Dr Yu-Chun Pan June 2026 Category 3: Change to Teaching and Learning Strategy; Change to English Proficiency Learning Outcome

Category 1: Corrections/clarifications to documents which do not change approved content or learning outcomes

2.1 August 2022 August 2022 Scott Wildman June 2026 Category 1: Corrections/clarifications to documents which do not change approved content or learning outcomes
2.0 January 2022 April 2022 Scott Wildman June 2026 Category 3: Changes to Learning Outcomes
1.0 March 2021 Scott Wildman March 2026
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