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LEARNING AT NORTHEASTERN UNIVERSITY LONDON

Engage with the world, from the vantage point of a culturally diverse global city.

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Customer Lifecycle Management

15 Credits

In the Customer Lifecycle Management course learners will explore customer relationship management (CRM) and the importance of customer value to an organisation. Each stage of the customer management lifecycle will be examined, with real-world examples to demonstrate how theoretical principles may be deployed.  Ethical and regulatory issues will be discussed regarding customer data management and individual rights. The course will conclude with an evaluation of CRM software solutions and how they can be effectively used by the IT consultant.