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Business Taster Lecture

Lecturer: Dr Courtney Hagen Ford, Assistant Professor of Marketing

Date: Monday 20th February 2023

Time: 16:30-17:30 (GMT)

Who is this lecture open to?: Year 12 and 13 students, parents, teachers and advisers

Where: Virtual Webinar (please complete the form below to receive the joining link)

What is a Product?

Attending a university taster lecture is an exciting opportunity to proactively explore and deepen your subject interest, above and beyond your school curriculum, and can enhance your future university application. Through providing a real ‘taste’ of university-level study, it can also help you to confirm your subject choice.

“What is a product?” Sounds like an easy question, doesn’t it? But products are far more than just things we buy in a store or online. In this informative talk, Dr Courtney Hagen Ford will take you through the classic three layers of product, showing how something like a facial cleanser, an energy drink, or a mobile phone can be so much more than they appear at first glance.

This taster will also include an introductory overview of studying at Northeastern University London, and there will be ample time for Q&A with Faculty and Student Ambassadors.