Business Taster Lecture

Date: Monday 12th February 2024

Time: 13:00-14:00 (GMT)

Who is this lecture open to?: Year 12 and 13 students, parents, teachers and advisers

Where: Virtual Webinar

Speaker: Dr Courtney Hagen Ford, Assistant Professor in Marketing

Lecture Title: What Is A Product?

Sounds like an easy question doesn’t it?

But there is more to Spotify than its app interface, more to Greggs than sausage rolls, and more to the iPhone than the thing in your hand. This taster lecture, developed from a university-level session, will introduce prospective business students to the bullseye model as well as provide meaningful content related to how different kinds of products need different kinds of marketing strategies.